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Not only is the text impossibly small, but in some cases you actually have to scroll back and forth if the text wrapping is off.Ī messenger platform has none of that built-in friction. It’s painful… and even big companies like FedEx are making this mistake. Seeing all those “open loops” is painful, especially when you know it could take hours to sort through & organize all those unread messages. If you’re like most people, your inbox contains anywhere from a few dozen to several thousand unread messages.
One of the beautiful things about messenger apps is that they provide a seamless user experience with very little friction.īy comparison, think about all the friction that comes from using email:įirst of all, simply looking at your inbox is probably enough to fill you with anxiety. Messenger Apps Have Less Friction Than Email And that’s good news for any company hoping to engage their leads and prospects online. People are much, much more likely to open and click on a messaging app than they are with an email. In their research, they found that the average email open rates were 5.9%-18.8%, and the average click-through rates were 0.4%-2.1%.Ĭompare that to Messenger Marketing-where marketers are currently seeing open rates of 80% or more and click-through rates greater than 30%-and you’ll start to get an idea of the potential of this new marketing medium. Also unlike email (where open and click-through rates continue to decline year after year), Messenger Marketing is actually growing.Īnd here are a few reasons why: High Engagement RatesĪ 2016 report from Statista compared the open and click-through rates for different types of emails. It’s much more conversational- with Messenger Marketing people are looking for a conversation that feels 1-1, where emails from most businesses are one to many. But in practice, Messenger Marketing works much differently than email. You can build a list by attracting new leads, nurture those leads by sending them content and answering their questions, and ultimately convert those leads into new paying customers.Ĭonceptually, it’s similar to how Email Marketing works. Messenger Marketing is simply the act of marketing to your customers using a messaging app. Related: How Chatbots are Changing The eCommerce Industry What Is Messenger Marketing & Why Is It Important? These are just a few of the reasons why messaging apps have become so universally popular today, and why they’re such a great channel for digital marketing professionals looking to reach new customers and grow their business. The responses you get are short and easy to read.
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And, because most of us use our smartphones as our primary PC (not to mention our primary source of contact with others), we prefer communication that is smartphone-friendly. Like everyone else, you probably prefer communication that is convenient, instantaneous, and always at your fingertips. If you’re like most people, you have shifted away from email and phone calls towards chat through SMS and messenger apps. Just compare the way you communicate today with the way you did 10 or 15 years ago.
The way people communicate is changing in a big way.
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How to Create a Messenger Ad Inside Facebook.How to Grow Your Business with Messenger Marketing.What is Messenger Marketing & Why Is It Important?.
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To make this 6,000+ word post on Messenger Marketing even better, use this index to navigate different sections of the post or feel free to scroll.
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Discover why messaging apps are so huge (and why they’re going to continue growing), how to use them to grow your business, and finally get a step-by-step walkthrough of the industry-leading eCommerce software for Facebook Messenger Marketing-Man圜hat.
If you want to come out ahead as the world moves away from email and toward messenger apps, this Facebook Messenger guide is for you. Maybe you’re looking for a new communication channel that isn’t already saturated with marketers.īecause Facebook Messenger Marketing is in prime position to become the world’s #1 marketing channel in the coming years…and the companies who become early adopters of this fast-growing channel are going to have a serious advantage over their competitors. Maybe you’re looking for a leg up on your competition. Competition is fierce, and sometimes it feels like you have to fight tooth and nail for every new customer. 43 wishlist games found in available bundles.These days, marketing online is tough.
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