Opportunity to capture growth, through experiences (CX) Infographic 2: Establish Trust & AccountabilityĪs ecommerce accelerates, don't undervalue CX. Infographic 1: Retention Strategies in D2Cĭ2C, B2B, and C2C: Evaluate the shifts and tactics.Ĭ2C and D2C Meeting Similar Consumer NeedsĮstablish trust and accountability between your D2C brand and consumers.ĭifferentiation through messaging, risks of offense & tech moderationĮstablishing credibility and recurring revenue Tiered Concessions Based on a Needs Hierarchy Stress-Testing a Customer's Ability To Pay The best D2C brands view this as a global market opportunity and as a strategic opportunity to exercise more control over key factors in the customer experience.Īs the world continues to rapidly and dramatically change, so will consumers, and so must businesses. In reality, it has its own complexities and requires its own forms of specialized knowledge, especially in terms of customer acquisition, retention, and order fulfillment. This report examines the various D2C strategies and digital adaptations that have been utilized during the pandemic, which may be critical to sustaining growth, mitigating decline, turning things around, or blazing a new trail.ĭ2C is sometimes misrepresented as a streamlining of operations.
To the extent that the pandemic has created and accelerated trends, for what duration will they last? They could be short, medium, or long-term. However, this observation has its limitations and depends on the particulars of the business, category, market, and consumer segment. "The pandemic accelerated trends that were already underway" was a commonly heard refrain in the business community throughout 2020.
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